The Tourism Innovation Global Summit (TIS), one of the premier events for tourism professionals worldwide, has announced the appointment of Brigitte Hidalgo as its new director. The summit is scheduled to take place at FIBES Seville from October 22 to 24, 2025, and will focus on shaping the future of tourism through discussions on digitalization, sustainability, and the changing dynamics of traveler behavior. With over two decades of experience in the travel and hospitality industry, Hidalgo brings a wealth of knowledge and expertise to this vital role.
Background of Brigitte Hidalgo
With over two decades of experience in the travel and hospitality industry, Hidalgo has held senior executive positions, including CEO and COO of Weekendesk. Her leadership has been instrumental in the company’s international expansion and the introduction of new business lines. Hidalgo’s career began in hotel management, where she held leadership roles at Sercotel Hotels and Husa Hotels, gaining substantial operational and commercial expertise in both independent hotels and hotel chains. She has also collaborated closely with destinations and tourism boards to develop market strategies and go-to-market plans.
Seville, with its rich history, architectural beauty, and vibrant culture, serves as an ideal backdrop for the Tourism Innovation Global Summit. The summit will be held at FIBES Seville, a modern conference and exhibition center known for hosting major international events. The city’s innovative approach to urban development, combined with its commitment to sustainability, aligns perfectly with the summit’s focus on the future of tourism.
Seville, renowned for its stunning landmarks like the Alcázar Palace, Plaza de España, and the Cathedral of Seville, offers a unique opportunity for visitors to experience both cultural heritage and modern-day innovation. The city’s focus on sustainability and smart city initiatives makes it a fitting host for an event aimed at exploring the future of tourism.
Additionally, Seville’s location in southern Spain, with easy access to other major European cities, ensures that it remains a key hub for global tourism, attracting both international visitors and professionals from across the tourism industry.
TIS 2025: A Vision for the Future of Tourism
Under Hidalgo’s leadership, TIS 2025 is set to explore the future of tourism through a comprehensive agenda. The summit will feature over 400 international speakers who will present success stories and new business models. The agenda will be divided into five simultaneous auditoriums and eight sector-specific forums, focusing on areas such as digital transformation, sustainability, and the changing dynamics of traveler behavior. Topics will include the use of artificial intelligence to personalize experiences, the role of robotics in tourism operations, and the development of new distribution channels.
Looking Ahead
With Brigitte Hidalgo at the helm, TIS 2025 is set to become a landmark event that will drive innovation and shape the future of tourism. As the tourism industry continues to adapt to new challenges, including digital transformation, environmental sustainability, and changing traveler expectations, TIS will serve as a key platform for meaningful conversations and collaborations. The Tourism Innovation Global Summit promises to provide valuable insights and practical tools to help businesses and destinations navigate these challenges and emerge stronger in the post-pandemic world.
Attendees can look forward to an inspiring and thought-provoking event that will leave them equipped to tackle the most pressing issues in the tourism industry. As Seville prepares to host this prestigious event, the stage is set for a transformative experience for all involved.
